Simpletics Hair: A Complete Guide to the All-Natural Men's Styling Range

Simpletics hair products take a different approach to men's styling: instead of long ingredient lists, the brand builds each formula around a small, named set of natural ingredients. Founded in May 2024 by Dillon Latham and Oli Maitland in Miami, Purisia looks at what's actually inside the range, how the products work, and who they're realistically a good fit for.

What are Simpletics hair products?

Simpletics hair products are a small line of men's styling formulas — Sea Salt Spray, Texture Powder, Hair Clay and Curl Mousse — built around a stated philosophy of minimal, natural ingredients. The brand launched in May 2024 out of Miami, founded by Dillon Latham and Oli Maitland, with a focus on delivering styling results without relying on harsh chemical formulations. Co-founder Oli Maitland described the goal directly:

"We wanted to create products that align with our values of both health and sustainability, without compromising on results."

In practice, that translates into short, disclosed ingredient lists across the range rather than a proprietary blend of unnamed "fragrance" or conditioning compounds. Each product in the lineup is formulated without parabens, sulfates or phthalates, which the brand positions as its core differentiator against more conventional styling brands.

How the formulas work

Each Simpletics product is built around a specific, small ingredient count rather than a long formulation sheet. The Sea Salt Spray uses five ingredients total: water, pink Himalayan salt, gum arabic and potassium sorbate as functional/preservative agents, plus essential oils for scent. It's designed as a light-hold, non-greasy, paraben- and sulfate-free spray in an 8 fl oz bottle.

The Texture Powder takes a similar approach with four ingredients, including rice starch, which is the functional base behind the instant volume and root lift. The brand states a single bottle typically lasts one to three months of regular use, and the ultra-light formula is designed to work across fine, thick, wavy or straight hair without weighing it down. The Hair Clay steps up to six ingredients, aiming for all-day hold with a clean, matte finish and no residue or buildup, while staying reworkable throughout the day.

The underlying idea across the range is that fewer named ingredients means less exposure to the synthetic additives, sulfates and preservatives found in many mainstream styling lines — while the functional ingredients (starches, salts, natural gums) still do the actual styling work of texture, grip and hold.

Benefits and who they help

Simpletics hair products are aimed squarely at men who want visible styling results — volume, texture, hold — without a long list of unfamiliar synthetic ingredients on the label. The brand's own mission statement frames this directly:

"Our mission is to offer high-quality products that not only protect people from harsh chemicals but also deliver exceptional results."

That combination — ingredient transparency plus a normal styling routine — is the main appeal for buyers who've felt caught between "natural" brands that under-deliver on hold and mainstream brands with ingredient lists they can't parse.

Co-founder Dillon Latham has said the brand's direction came from watching how much consumers care about their health relative to how competitors were formulating:

"We realized how much consumers care about their health, and how badly many competitors were neglecting that with harsh chemicals."

The brand's traction supports that there's real demand for this positioning: Simpletics reports more than 200,000 customers globally and over 1 billion TikTok views within six months of its May 2024 launch, alongside Amazon best-seller status for its Sea Salt Spray and Texture Powder.

It's a good fit for men with an established grooming routine who want to swap in a shorter-ingredient product for their current spray, powder, clay or mousse. It is not a treatment for hair loss or thinning — it's a styling range, not a scalp-health or regrowth product, so anyone with those concerns should look elsewhere first.

The product lineup explained

Simpletics currently sells four core styling products, each aimed at a different finish and hold level rather than a different hair type. The table below compares the categories at a glance.

A verified customer review of the Curl Mousse gives a sense of the intended result:

"Gives my curls volume, keeps the frizz down, and still feels soft. I'll definitely keep using this."

As with any single review, treat it as one data point rather than a guarantee of your own results.

Risks, myths and common mistakes

The biggest myth around any minimal-ingredient or "all-natural" product is that it's automatically hypoallergenic or irritation-free. It isn't. Natural ingredients — including essential oils and mineral salts like pink Himalayan salt — can still trigger sensitivity, especially on broken skin, an irritated scalp, or for people with fragrance sensitivities. A short ingredient list is easier to check, not a guarantee of tolerance.

A second common mistake is assuming that fewer ingredients means stronger performance. Formula philosophy and styling performance are separate questions — a five-ingredient spray can still under-deliver on hold for coarse or very thick hair, just as an eight-ingredient clay can over-deliver. Match the product to your finish goal (light texture vs. all-day structured hold) rather than assuming "natural" implies "better."

Finally, don't confuse a styling line with a treatment product. Simpletics markets volume, texture and hold — not hair regrowth or density. If your concern is thinning hair rather than styling, a styling product won't address the underlying issue.

Alternatives and related approaches

If your main concern is styling — volume, texture, definition — a minimal-ingredient line like Simpletics is a reasonable category to explore alongside other natural or clean-formulated styling brands. But styling and hair-loss treatment are different problems with different solutions. If thinning hair or hair density (not texture or hold) is the actual concern, that calls for a different category of product entirely. Our Dense Hair Experts review looks at a medically-supervised regrowth service aimed specifically at that problem, which is a more relevant starting point than any styling product.

Getting started with Simpletics hair products

If you want to try the range, start with the product that matches your current routine rather than buying the whole lineup at once. Someone using a light pomade or texture spray today is a natural fit for the Sea Salt Spray; someone chasing root lift on fine hair should look at the Texture Powder first; and anyone who currently reaches for a strong-hold clay or paste should compare against the Hair Clay's ingredient list and finish.

Before switching, do a basic patch test if you have sensitive skin or scalp conditions, and read the full current ingredient list on the product page rather than relying on a summary — formulas can be updated by any brand over time. Check Simpletics' own product pages for the most current ingredient disclosures, availability and any seasonal scent variants before you buy.